Ashley Chloe Media Kit

1. Pictures and Videos:

Helix Cuff:

Photos: https://app.box.com/s/kyyxpeu3yuj3d4w19atnsv05ltkx7l5n

Video: https://www.youtube.com/watch?v=-pgQivkATIM

Fuse:

Photos: https://app.box.com/s/ivbyouj569v5nnnoeqo2q3t6kfna8pcn

2. Quick fact sheet:

Company Name: Ashley Chloe Inc.

Brand Name: Ashley Chloe®

Products:

Helix Cuff™: Wireless Headphones in a FashionTech Wearable Cuff

Product Description: The Helix Cuff™ earphones are a one of a kind design in the wearables space making it a perfect solution for the iPhone’s removal of the headphone jack. The chic wearable wrist cuff with extractable smart wireless Bluetooth® earphones is a fitting holiday gift for tech and style lovers of every kind. 

The Helix Cuff provides on-the-go access to tiny in-ear headphones that you pair with your favorite mobile, wearable and smart devices of both Android and iOS. Helix's headphones are enabled by Bluetooth® 4.1 technology powered by Qualcomm and CSR chipset and feature aptX® technology to provide CD-like high-quality stereo audio, smart multipoint connectivity to enable simultaneous connectivity to two devices and seamless switching between them, and cVc® technology to increase voice quality and reduce background noise. The unique design of the Helix Cuff allows you to wrap the connecting cord for the headphones into a groove on the cuff while you are traveling or on-the-go.

Design Highlights:

  • Designed by the former lead industry designer of the Nest Thermostat and the Nokia N9 and Lumia smartphones.
  • Engineered by a team of veterans from Nest, GoPro, Nokia, IBM, and Lenovo.
  • The earbud housing and the compartments on the cuff are made of stainless steel with mirror-polished coating.
  • The cuff is made of hypoallergenic skin-friendly materials by Dow Corning.
  • Minimalist earbuds: 10mm in diameter.
  • Fit on any size wrist: a neodymium magnet on one side of the loop connects with the other side to adjust to your wrist size.

Features and Technologies:

  • Bluetooth 4.1 powered by CSR and Qualcomm chipset.
  • Up to 30 feet working distance.
  • aptX® technology: provides CD-like high-quality stereo audio.
  • Smart multipoint connectivity: simultaneous paired with two devices, i.e. stream music from the laptop/tablet, and takecalls from the smartphone. Memorize up to 8 devices at a time.
  • cVc® noise reduction technology: increase voice quality, reduce background noise.
  • Powerful speakers:
    • Frequency response: 50Hz-20kHz
    • Impedance: 16 ohms
    • Total harmonic distortion (THD): <1%
    • Battery life: up to 3 hours
  • Takes mere seconds to uncoil and coil the headphones back to cuff.

Six Color Options:

  • Five Helix Cuff Classic Colors: Black on Black, Silver/Champagne Gold on Black/White.
  • Gold Edition: 24K-gold plated and bright red.

Normal Retail Price:

  • Classic: $149 USD
  • Gold Edition: $299 USD

Awards:

  • Red Dot Product Design Award 2016
  • CES Innovation Awards 2016 in Wearable Technologies
  • CES Editors' Choice Awards 2016 by USA Today and Reviewed.com
  • Best of CES 2016 by Parent Tested and Parent Approved (PTPA)
  • Finalist in the Wearable Innovation World Cup 2016

 

Fuse: The First Modular Headphones with Limitless Wearable Forms

Product Description: FUSE is the world’s first modular headphones that offer users an unparalleled personalized experience. It consists of two truly wireless earbuds that fuse together via a connector to take the form of a pill shaped module. The standalone pill shaped earbud module can be placed in a multitude of interchangeable casings which allow carriage, storage, and charging. With fashion-forward wearable form factor choices including pendant and bracelet, users have the opportunity to personalize their earbud experience like they never have before. The earbuds along with their accessories give users the ability to showcase their individual style, all the while, providing convenient earbud access.

FUSE earbuds are also the first ones to use ceramic housing. This improves the Bluetooth connection and enables superior sound quality while providing a waterproof and shiny mirror finish. The ceramic earbuds are durable for everyday use, lightweight, scratch-resistant, and have a comfortable surface temperature. Using this particular material improves users’ listening experience in a brand new, extraordinary way.

FUSE earbuds are powered by a high-density battery and ultra fast charging. 15 minutes of charging will yield one hour of music/talk time. FUSE earbuds come with an AI-enabled smart assistant app. The earbuds battery level will be monitored, and the EQ levels  are customizable by the app. FUSE also features touch control and voice command support like Siri and Google Assistant.

Design and Feature Highlights:

  • First Modular Truly Wireless Earbuds: The world’s first smart modular cordless ceramic earbuds offer users an unprecedented personalized experience. With infinite expandability, users can carry, store, and charge their earbuds in whatever way they desire. The daily use cases of wireless earbuds are transformed with the customization properties of a modular form.
  • AI-enabled Mobile Application with Voice Command:  A connected mobile app further provides a smart user experience. When connected to the app, the earbuds battery level will be monitored, and the EQ levels customizable with a simple touch. The AI-enabled application enables users to issue voice commands for common daily tasks such as reading a news summary or getting Uber without the touch of a button. The app also connects to a device’s default voice command such as Siri or Google Now. Ashley Chloe smart modular cordless ceramic earbuds make wireless living a greater reality.   
  • Wearable and Fashion Personalization: Fashion and function are always at the forefront of Ashley Chloe’s innovation. Users are offered wearable versatility with compatible earbud accessories that include pendant and bracelet form. With fashion-forward wearable form factor choices, users have the opportunity to personalize their earbud experience like they’ve never had before. Because what users wear is so personal, Ashley Chloe’s wearables are designed to fit in with any style. A clean, minimalist design theme thinks to not only what is in style today, but will be in style for years to come. The earbuds along with their accessories give users the ability to showcase their individual style all the while providing convenient earbud access.
  • Powerful Battery with Fast Charging: Down-time between use is minimized with Ashley Chloe smart modular cordless earbuds. Five hours of play time gives users ample uninterrupted time for their listening pleasure. With fast charging capability, the earbuds will be prepped for one hour of play time with only fifteen minutes of charge.
  • Smallest Cordless Earbuds with Minimalist Design: The Ashley Chloe smart modular ceramic cordless earbuds are smaller than a penny. This small size makes the earbuds easy to wear and carry. The size also improves the earbuds ability to integrate with other form factors including accessories and applications.
  • Stereo Superior Quality Sound: As earbuds made for daily use, sound quality was a focus on the design. With true stereo sound and distinctive left and right channels, Ashley Chloe smart modular ceramic cordless earbuds offer superior sound quality with noise reduction and echo cancellation.
  • Easy Pairing and Connectivity:  Ashley Chloe cordless modular earbuds come in their simplest form as sleek modular earbuds. Powered with an integrated NFC chipset, the earbuds easily pair with Bluetooth devices. This connectability ensures convenience and enables listening on a range of devices.
  • Touch Control: No button on the earbud. It is enabled by touch control to activate helpful voice command assistants like Siri or Google Now. With Ashley Chloe smart modular ceramic cordless earbuds, interacting with the smart app or voice command assistants is a hands-free experience.

Features and Technologies:

  • Bluetooth 4.1
  • Up to 30 feet working distance.
  • aptX® technology: provides CD-like high-quality stereo audio.
  • Noise reduction technology: increase voice quality, reduce background noise.
  • Powerful speakers:
    • Frequency response: 20Hz-20kHz
    • Impedance: 16 ohms
    • Total harmonic distortion (THD): <1%
  • Battery life (single charge): up to 4 hours

Two Color Options: Black and White

Estimated Retail Price: $199 USD

Awards:

  • CES 2017 Innovation Awards in both Wearable Technologies and Headphones categories

3. Customer Testimonials:

“These are very slick. I have a half dozen other Bluetooth headsets, and these are easily as good or better than anything else I’m using (nice sound, good fit and finish, and good range compared to others). This is the headset that James Bond would use.”

- Tom Monroe, Early Adopter of Helix Cuff™, Senior Systems Administrator at Tableau Software, WA, United States

“The earphones do the business they are made for. It's a great idea instead of having to fish earphones from bags. The sound is superb, even better than my Bose earphones and somewhat cheaper too. All in all, despite the various problems eg, the timing, all of the changed dates I must admit the wait has been worth it.”

- Lynn D., Early Adopter of Helix Cuff™, Legal Industry, United Kingdom

“The sound quality is very good for a pair of Bluetooth earbuds, as a musician I find it important to have quality sound to practice my music with.”

- Brett Orenstein, Early Adopter of Helix Cuff™, Musician, VA, United States

 

4. Company Background:

Established in 2015, Ashley Chloe is a fashion-focused technology company in the San Francisco Bay Area. Its goal is to break the notion that technology and fashion must be separate. Its values translate into its concepts. Ashley Chloe believes in a creative workplace that values every opinion equally, honing its focus in on innovating powerful elegance into modern engineering. Ashley Chloe’s products have been recognized by the Red Dot Design Awards and the CES Innovation Awards as well as major media including Forbes, Mashable, USA Today and more.

 

5. Our Leadership

Angela Pan, Founder and CEO of Ashley Chloe®:

Angela Pan is the Founder and CEO of Ashley Chloe®, a wearable tech accessories brand headquartered in the San Francisco Bay Area. Integrating a passion for functional aesthetic design with her aptitude for business strategy, Pan has a wealth of experience gained from her dual roles as a female entrepreneur in the Silicon Valley and as a former early-stage tech investor. Prior to Ashley Chloe®, Pan was a Principal in an investment firm that specializes in early stage investment on IoT, wearables and hardware related companies. Pan is also on the board of Asia America MultiTechnology Association which dedicates to the Asian American high-tech community.  

Pan has approached expectations and barriers that often push female entrepreneurs out of business with determination and a strong network of relationships. By taking time to understand the technology field, and adding a fashion perspective, Pan prepared herself for success in the industry.

Pan has years of experience in operations, marketing, partnership, and corporate development. She found success launching an internet startup and a lifestyle firm by developing impressive growth, strategic branding, executing marketing strategies, and creating new brand from scratch.

In her spare time, Pan is a self-taught designer, her passion for design has given her a broad vision and deep understanding of style and allure.