Media Kit for FUSE

1. Pictures:

Photos: https://app.box.com/s/ivbyouj569v5nnnoeqo2q3t6kfna8pcn

 

2. Links to our official website:

Official Website: https://www.ashleychloe.com/fuse

 

3. Quick fact sheet:

Company Name: Ashley Chloe Inc.

Brand Name: Ashley Chloe®

Product Title: FUSE Smart Modular Wireless Earbuds

Product Description: FUSE is the world’s first modular headphones that offer users an unparalleled personalized experience. It consists of two truly wireless earbuds that fuse together via a connector to take the form of a pill shaped module. The standalone pill shaped earbud module can be placed in a multitude of interchangeable casings which allow carriage, storage, and charging. With fashion-forward wearable form factor choices including pendant and bracelet, users have the opportunity to personalize their earbud experience like they never have before. The earbuds along with their accessories give users the ability to showcase their individual style, all the while, providing convenient earbud access.

FUSE earbuds are also the first ones to use ceramic housing. This improves the Bluetooth connection and enables superior sound quality while providing a waterproof and shiny mirror finish. The ceramic earbuds are durable for everyday use, lightweight, scratch-resistant, and have a comfortable surface temperature. Using this particular material improves users’ listening experience in a brand new, extraordinary way.

FUSE earbuds are powered by a high-density battery and ultra fast charging. 15 minutes of charging will yield one hour of music/talk time. FUSE earbuds come with an AI-enabled smart assistant app. The earbuds battery level will be monitored, and the EQ levels  are customizable by the app. FUSE also features touch control and voice command support like Siri and Google Assistant.

Design and Feature Highlights:

1. First Modular Truly Wireless Earbuds:

The world’s first smart modular cordless ceramic earbuds offer users an unprecedented personalized experience. With infinite expandability, users can carry, store, and charge their earbuds in whatever way they desire. The daily use cases of wireless earbuds are transformed with the customization properties of a modular form.

2. AI-enabled Mobile Application with Voice Command:  

A connected mobile app further provides a smart user experience. When connected to the app, the earbuds battery level will be monitored, and the EQ levels customizable with a simple touch. The AI-enabled application enables users to issue voice commands for common daily tasks such as reading a news summary or getting Uber without the touch of a button. The app also connects to a device’s default voice command such as Siri or Google Now. Ashley Chloe smart modular cordless ceramic earbuds make wireless living a greater reality.   

3. Wearable and Fashion Personalization:

Fashion and function are always at the forefront of Ashley Chloe’s innovation. Users are offered wearable versatility with compatible earbud accessories that include pendant and bracelet form. With fashion-forward wearable form factor choices, users have the opportunity to personalize their earbud experience like they’ve never had before. Because what users wear is so personal, Ashley Chloe’s wearables are designed to fit in with any style. A clean, minimalist design theme thinks to not only what is in style today, but will be in style for years to come. The earbuds along with their accessories give users the ability to showcase their individual style all the while providing convenient earbud access.

4. Powerful Battery with Fast Charging:

Down-time between use is minimized with Ashley Chloe smart modular cordless earbuds. Five hours of play time gives users ample uninterrupted time for their listening pleasure. With fast charging capability, the earbuds will be prepped for one hour of play time with only fifteen minutes of charge.

5. Smallest Cordless Earbuds with Minimalist Design:

The Ashley Chloe smart modular ceramic cordless earbuds are smaller than a penny. This small size makes the earbuds easy to wear and carry. The size also improves the earbuds ability to integrate with other form factors including accessories and applications.

6. Stereo Superior Quality Sound:

As earbuds made for daily use, sound quality was a focus on the design. With true stereo sound and distinctive left and right channels, Ashley Chloe smart modular ceramic cordless earbuds offer superior sound quality with noise reduction and echo cancellation.

7. Easy Pairing and Connectivity:  

Ashley Chloe cordless modular earbuds come in their simplest form as sleek modular earbuds. Powered with an integrated NFC chipset, the earbuds easily pair with Bluetooth devices. This connectability ensures convenience and enables listening on a range of devices.

8. Touch Control:

No button on the earbud. It is enabled by touch control to activate helpful voice command assistants like Siri or Google Now. With Ashley Chloe smart modular ceramic cordless earbuds, interacting with the smart app or voice command assistants is a hands-free experience.

 

Technologies:

  • Bluetooth 4.1
  • Up to 30 feet working distance.
  • aptX® technology: provides CD-like high-quality stereo audio.
  • Noise reduction technology: increase voice quality, reduce background noise.
  • Powerful speakers:
    • Frequency response: 20Hz-20kHz
    • Impedance: 16 ohms
    • Total harmonic distortion (THD): <1%
  • Battery life (single charge): up to 4 hours

Two Color Options: Black and White

Retail Price: $199 USD

Awards:

  • CES 2017 Innovation Awards in both Wearable Technologies and Headphones categories

 

4. Additional Information

1. Breakthrough Modular Design and Technology:

Ashley Chloe’s breakthrough modular earbud design can fulfill more style needs, personality needs, user behaviors and use cases than ever before.

Ashley Chloe’s mission is to create digital accessories that improve daily use cases. The Ashley Chloe smart modular ceramic cordless earbuds are a clear improvement on the tangled, plugged in headphones of today and even stand out in the next generation of wireless headphones with their personalizable, wearable form factors and seamless charging capabilities. These earbuds are an innovative answer to the issues of traditional headphones.

2. Unprecedented Ceramic Material Used in Audio and Wearable Product:

Ashley Chloe is the first to use ceramic to make earbuds and accompanying wearable accessories. The use of ceramics around the earbuds and accessory covers instead of steel improves Bluetooth connection and enables superior sound quality in a way that’s never been done before. The ceramic earbuds are durable for everyday use, lightweight, scratch-resistant, and have a comfortable surface temperature. This material’s use improves the user listening experience in an exceptional way.

3. Artificial Intelligence Enables Smart Applications:

Ashley Chloe smart modular cordless ceramic earbuds not only provide wireless listening, but also include a smart application that enables a further hands-free experience. When connected to the smart companion application, users can monitor the earbuds’ battery level and customize EQ levels conveniently on their device.  The AI-enabled application enables users to issue voice commands for common daily tasks without the touch of a button improving efficiency. The app also connects to a device’s default voice command such as Siri or Google Now.

4. Continual Innovation Leads to Next Generation Success:

Ashley Chloe first began innovating the headphone market with the Helix Cuff after recognizing the annoyance of tangled headphones and need for easy-access. The next generation of Ashley Chloe’s design recognizes the need for personalized options. A one-size-fits-all headphone will not satisfy the entirety of the headphone market. Instead, headphones with customizable form factors, wireless technology, and fashion-forward aesthetics will speak to a diverse set of users.

Yet again combining fashion and function for seamless performance and impressive style, Ashley Chloe seeks to give users the listening experience that they desire, free of cords and personalized to their unique tastes.

 

5. Company Background:

Based in the San Francisco Bay Area, Ashley Chloe is a Silicon Valley technology company bridging the gap between fashion and function in wearable tech. With a team of world-class product designers and engineers, the fashion-forward startup focuses on creating digital accessories that improve daily use cases. With a line of innovative digital wearables that transform the way we interact with technology, Ashley Chloe has a successful history of design and innovation. The Helix Cuff, Ashley Chloe’s previous flagship product was honored as a CES Innovations Award 2016 Honoree and a Red Dot Product Design Award Winner in 2016.

 

6. about our team:

Angela Pan, Founder and CEO of Ashley Chloe®:

Angela Pan is the Founder and CEO of Ashley Chloe®, a wearable tech accessories brand headquartered in the San Francisco Bay Area. Integrating a passion for functional aesthetic design with her aptitude for business strategy, Pan has a wealth of experience gained from her dual roles as a female entrepreneur in the Silicon Valley and as a former early-stage tech investor. Prior to Ashley Chloe®, Pan was a Principal in an investment firm that specializes in early stage investment on IoT, wearables and hardware related companies. Pan is also on the board of Asia America MultiTechnology Association which dedicates to the Asian American high-tech community.  

Pan has approached expectations and barriers that often push female entrepreneurs out of business with determination and a strong network of relationships. By taking time to understand the technology field, and adding a fashion perspective, Pan prepared herself for success in the industry.

Pan has years of experience in operations, marketing, partnership, and corporate development. She found success launching an internet startup and a lifestyle firm by developing impressive growth, strategic branding, executing marketing strategies, and creating new brand from scratch.

In her spare time, Pan is a self-taught designer, her passion for design has given her a broad vision and deep understanding of style and allure.