Dress To Express! Tips & Tricks To Finding The Best Deals For Black Friday

There’s no doubt about it. Black Friday is one of the biggest days for both consumers and retailers. Last year, US shoppers spent a total of $67.6 billion during Black Friday alone. So, with all the major sales and deals happening during just one day, how will you know where to look?

This year we’re making it easier for our fashion fanatics by creating a little cheat sheet for Black Friday deals. Want to know when, where, and how to score the best retail sales so you can wear high fashion for less this season? Be the first to get the best deals on clothing, shoes, and beauty products by trying some of the tactics below.

WHAT: Outerwear including shirts, jackets, and sweaters

WHEN: Even though Black Friday is THE day to hunt down deals, keep an eye out for stores posting sales much earlier. With all the competition, stores tend to entice their consumers way before Black Friday rolls around. While these deals get better as Friday gets closer, it’s still a good idea to stay aware. Subscribe to newsletters and opt in to notifications at the beginning of November in order to be first in line for brands’ deals. If you miss a sale on Black Friday, don’t fret, stores are also taking advantage of Cyber Monday and extending deals past one day.

WHERE: Clothing brands that land in the mid-tier and high-end range often offer the best deals. Most of the larger retailers are able to afford larger discounts to their customers. Stores that offered some of the larger sales in the previous years include Old Navy, Gap, Kohl’s, Guess, Lucky Brand, Kenneth Cole, Ralph Lauren, and Urban Outfitters. Retailers will also use free shipping to give consumers even more incentive to click “purchase” when it comes to online shopping, so take advantage of the minimized shipping costs.

HOW: Wait! Before you start throwing your money down at any deal, make sure you’re really getting the most out of Black Friday. Outerwear like jackets and “sweater-weather” clothing are the most likely to get the highest discounts. Last year, Land’s End offered up to 50% off for the whole family. Columbia also offered a similar discount to its consumers with an additional gift card to sweeten the deal. For other winter attire, look to larger retailers who carry various smaller brands. Target, Macy’s and Kohl’s often offer steep discounts on their outerwear. In 2016, Target offered discounts up to 40% off on their sweaters on top of the discounted price. Macy’s offered a similar deal on brands like American Rag, Izod, and Tricots St. Raphael. If you have a Kohl’s nearby, consider grabbing multiple coupons as they are known for allowing multiple coupons and presenting Kohl’s cash rewards to their shoppers.


WHAT: Shoes including sneakers, athletic shoes, boots, and more.

WHEN: Like clothing brands, shoemakers also have increasing competition. Hence, sales will pick up the Monday before Black Friday and boost as Friday comes around. If you’d rather not  be in the shoe store vying for your size on Black Friday, wait until Cyber Monday. Shoes are easier to purchase online as they are usually true to size and Cyber Monday deals have gotten increasingly competitive.

WHERE: According to data from last year, boots at Kohl’s were a hit. Other shoe stores to check out include Timberland, Rockport, Famous Footwear, Reebok, Adidas, New Balance and Puma. These shoe stores usually carry a variety of different styles and offered some of the best deals last year.

HOW: With the stackable coupons at Kohl’s, shoppers were able to score 3 pairs of boots for only $50, along with free shipping and a $15 gift card. On Black Friday, keep an eye out for stackable coupons and free shipping that extend to Cyber Monday. Last year, deals on Reebok shoes were as low as $21, $17 at Puma, and $17 at New Balance. While you’re shopping for shoes to keep your feet warm, don’t forget to check out some of the clearance summer footwear. Most brands are clearing out racks and inventory to make space for the new season. You may not be able to wear these shoes during the winter just yet, but come spring, you’ll be set to go.


WHAT: Health and beauty items including makeup, cologne, grooming products, and even protein powder.

WHEN: Unlike the other categories, more deals were available pre-Black Friday and decreased once Black Friday hit. Like the other categories, however, be wary of Cyber Monday and the better deals that could arise.

WHERE: Beauty products are notoriously pricey, that’s why Black Friday is the perfect day to stock up. As it turns out, Amazon actually offers some of the best deals on grooming products this time of the year. Check out Amazon’s Lightning Deals on Black Friday. These deals off spectacular products at a much lower price, but only for a very limited time. If you’re looking for drugstore brands, Amazon could be your go to website. Many beauty brands also offered free shipping to its shoppers including Kiehl’s, Body Shop, and Burt’s Bees.   

HOW: Free shipping can be expected from retailers on Black Friday, but if possible, become a brand member. Often, retailers will offer free memberships or memberships at a low cost. Members will usually receive exclusive deals/coupons way before anyone else. Membership or not, stores will also offer samples during this time. Don’t be quick to pass on the free Black Friday samples. Sometimes, they are actually full sizes of top notch products. In 2016, Kiehl’s gifted their shoppers with full sized items regardless of their spending amount. Last year, brands like GNC, Dorco Razors, and Perfumania all lowered their prices dramatically. For the health conscious, make sure to check out Amazon. In fact, Amazon is currently running their Countdown To Black Friday Deals with hefty savings posted every day.]



Shop Smart and Use These Apps

Honey will automatically show available coupons for any retailer website you visit.

InvisibleHand compares prices from 11,000 stores and even shows ratings for each product.

Ibotta or Ebates are both apps that give shoppers their money back after purchasing.


Be prepared! Here Are Confirmed Upcoming DealS

H&M announced a special Black Friday fashion collection available for a limited time on November 25.

Ashley Chloe is offering 15 free Helix Cuffs on a Cyber Monday Giveaway!

ASOS is offering up to 70% off on Black Friday, become an ASOS-A LIST-CUSTOMER and earn points.

Topshop is already offering up to 75% off to its early shoppers.


Have any useful tips to share for this upcoming Black Friday? Share your thoughts and let fellow readers know how you shop for the best deals!